Data and images for 'Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?'

DOI:10.4121/21740075.v1
The DOI displayed above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
DOI: 10.4121/21740075
Datacite citation style:
Schifferstein, Rick; Baptista, Iuri (2023): Data and images for 'Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?'. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/21740075.v1
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite

Dataset

We created and tested 9 images of packages of plant-based milk and 9 images of plant-based chicken meat varying the “animalness” of terminology, container, image, and verbal claim. An online survey was answered by a sample of 600 participants from the US population. We assessed the willingness to try the product, the perceived origin of the product (vegetable -animal), the time to give the answer to the origin question, and the sensory expectations for the product.


History

  • 2023-05-08 first online, published, posted

Publisher

4TU.ResearchData

Format

jpeg and sav (SPSS)

Funding

  • Pride and Prejudice (grant code 4TU-UIT-346) [more info...] 4TU

Organizations

TU Delft, Faculty of Industrial Design Engineering, Department of Human-Centered Design

DATA

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