The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/21740075

Schifferstein, Rick; Baptista, Iuri (2023): Data and images for 'Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?'. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/21740075.v1

Dataset

• Communication
• Environmental and Natural Resource Evaluation
• Other Psychology and Cognitive Sciences
• Marketing
• Nutrition and Dietetics
• Other Law, Politics and Community Services
• Commerce, Management, Tourism and Services
• Cultural Understanding
• Psychology and Cognitive Sciences
• Environment
• Medical and Health Sciences
• Law, Politics and Community Services

consumer perception, design, nutrition claims, packaging, protein transition, sustainability, terminology

December 2022

CC BY 4.0

RefWorks, BibTeX, Reference Manager, Endnote, DataCite, NLM, DC, CFF

by Rick Schifferstein , Iuri Baptista

We created and tested 9 images of packages of plant-based milk and 9 images of plant-based chicken meat varying the “animalness” of terminology, container, image, and verbal claim. An online survey was answered by a sample of 600 participants from the US population. We assessed the willingness to try the product, the perceived origin of the product (vegetable -animal), the time to give the answer to the origin question, and the sensory expectations for the product.

• 2023-05-08 first online, published, posted

4TU.ResearchData

jpeg and sav (SPSS)

Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?

• Pride and Prejudice (grant code 4TU-UIT-346) [more info...] 4TU

TU Delft, Faculty of Industrial Design Engineering, Department of Human-Centered Design