@misc{https://doi.org/10.4121/21740075.v1, doi = {10.4121/21740075.v1}, url = {https://data.4tu.nl/articles/dataset/_/21740075}, author = {Schifferstein, Rick and Baptista, Iuri}, keywords = {consumer perception, design, packaging, sustainability, protein transition, terminology, nutrition claims}, title = {Data and images for 'Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?'}, publisher = {4TU.ResearchData}, year = {2023}, copyright = {CC BY 4.0}, }