cff-version: 1.2.0
abstract: "<p class="ql-align-justify">We created and tested 9 images of packages of plant-based milk and 9 images of plant-based chicken meat varying the “animalness” of terminology, container, image, and verbal claim. An online survey was answered by a sample of 600 participants from the US population. We assessed the willingness to try the product, the perceived origin of the product (vegetable -animal), the time to give the answer to the origin question, and the sensory expectations for the product.</p><p class="ql-align-justify"><br></p>"
authors:
  - family-names: Schifferstein
    given-names: Rick
    orcid: "https://orcid.org/0000-0002-3424-7138"
  - family-names: Baptista
    given-names: Iuri
title: "Data and images for &#39;Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?&#39;"
keywords:
version: 1
identifiers:
  - type: doi
    value: 10.4121/21740075.v1
license: CC BY 4.0
date-released: 2023-05-08