TY - DATA T1 - Data and images for 'Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?' PY - 2023/05/08 AU - Rick Schifferstein AU - Iuri Baptista UR - https://data.4tu.nl/articles/dataset/_/21740075 DO - 10.4121/21740075.v1 KW - consumer perception KW - design KW - packaging KW - sustainability KW - protein transition KW - terminology KW - nutrition claims N2 - <p class="ql-align-justify">We created and tested 9 images of packages of plant-based milk and 9 images of plant-based chicken meat varying the “animalness” of terminology, container, image, and verbal claim. An online survey was answered by a sample of 600 participants from the US population. We assessed the willingness to try the product, the perceived origin of the product (vegetable -animal), the time to give the answer to the origin question, and the sensory expectations for the product.</p><p class="ql-align-justify"><br></p> ER -