Alvino, Letizia; Pavone, Luigi ; Abhishta , Abhishta ; Robben , Henry (2023): Coded Dataset of Neuroscience Studies. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec.v1

Dataset

x choose version: version 2 - 2024-01-09 (latest)

• Other Psychology and Cognitive Sciences
• Marketing
• Other Technology
• Commerce, Management, Tourism and Services
• Psychology and Cognitive Sciences
• Technology

Literature Review, Neuromarketing, Neuroscience

2004-2019

CC BY-NC 4.0

RefWorks, BibTeX, Reference Manager, Endnote, DataCite, NLM, DC, CFF

by Letizia Alvino , Luigi Pavone, Abhishta Abhishta , Henry Robben

This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing.

For specifics on the data see: Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience, 14, Article 577666. https://doi.org/10.3389/fnins.2020.577666

• 2023-12-20 first online, published, posted

4TU.ResearchData

Excel

Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

• Scopus&Others

Nyenrode Business University, Center for Marketing and Supply Chain Management
University of Twente, Hightech Business and Entrepreneurship Group (HBE)