Coded Dataset of Neuroscience Studies
doi:10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec.v2
The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future.
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doi: 10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec
doi: 10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec
Datacite citation style:
Alvino, Letizia; Pavone, Luigi ; Abhishta , Abhishta ; Robben , Henry (2024): Coded Dataset of Neuroscience Studies. Version 2. 4TU.ResearchData. dataset. https://doi.org/10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec.v2
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Dataset
choose version:
version 2 - 2024-01-09 (latest)
version 1 - 2023-12-20
This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing.
For specifics on the data see: Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience, 14, Article 577666. https://doi.org/10.3389/fnins.2020.577666
history
- 2023-12-20 first online
- 2024-01-09 published, posted
publisher
4TU.ResearchData
format
Excel
associated peer-reviewed publication
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
derived from
organizations
Nyenrode Business University, Center for Marketing and Supply Chain ManagementUniversity of Twente, Hightech Business and Entrepreneurship Group (HBE)
DATA
files (2)
- 2,380 bytesMD5:
c91dfb8b5877f426c1a3f57fe22e7ad5
README.txt - 55,610 bytesMD5:
24124588c3f8792f3cafdd06cb42bfbc
Neuromarketing-2004-2019-Coded.xlsx -
download all files (zip)
57,990 bytes unzipped