Coded Dataset of Neuroscience Studies

doi: 10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec.v2
The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec
Datacite citation style:
Alvino, Letizia; Pavone, Luigi ; Abhishta , Abhishta ; Robben , Henry (2024): Coded Dataset of Neuroscience Studies. Version 2. 4TU.ResearchData. dataset.
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite
choose version:
version 2 - 2024-01-09 (latest)
version 1 - 2023-12-20

This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing.

For specifics on the data see: Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience14, Article 577666.

  • 2023-12-20 first online
  • 2024-01-09 published, posted
derived from
Nyenrode Business University, Center for Marketing and Supply Chain Management
University of Twente, Hightech Business and Entrepreneurship Group (HBE)


files (2)