%0 Generic
%A Alvino, Letizia
%A Pavone, Luigi 
%A Abhishta , Abhishta 
%A Robben , Henry 
%D 2023
%T Coded Dataset of Neuroscience Studies
%U 
%R 10.4121/ee851e3f-163e-40b9-8318-0fc6c20aebec.v1
%K Neuroscience
%K Neuromarketing
%K Literature Review
%X <p><span style="color: rgb(55, 65, 81);">This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing.</span></p><p><br></p><p>For specifics on the data see: <span style="color: rgb(102, 102, 102);">Alvino, L., Pavone, L., Abhishta, A., &amp; Robben, H. (2020).&nbsp;Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research.&nbsp;</span><em style="color: rgb(102, 102, 102);">Frontiers in Neuroscience</em><span style="color: rgb(102, 102, 102);">,&nbsp;</span><em style="color: rgb(102, 102, 102);">14</em><span style="color: rgb(102, 102, 102);">, Article 577666.&nbsp;https://doi.org/10.3389/fnins.2020.577666</span></p>
%I 4TU.ResearchData