Intercultural Communication Competency Practices in the Hotel Industry
datasetposted on 30.04.2020 by Huijun YANG
Datasets usually provide raw data for analysis. This raw data often comes in spreadsheet form, but can be any collection of data, on which analysis can be performed.
the study, qualitative data collection and content analysis are used, followed by Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) for scale development with a total of 403 valid questionnaires collected from sixteen multi-national hotel companies in China. Furthermore, an Importance Performance Analysis is conducted to identify the employees’ perception and performance of ICC practices.