Data underlying the research: Ups and downs of meal kit delivery services: Exploratory analysis of post-pandemic drivers of satisfaction and retention

doi: 10.4121/99ae76af-c56c-4b70-bb21-0f1c1b32ddc1.v1
The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/99ae76af-c56c-4b70-bb21-0f1c1b32ddc1
Datacite citation style:
Ducharme, Marie-Ève ; LeBel, Jordan; Charlebois, Sylvain (2023): Data underlying the research: Ups and downs of meal kit delivery services: Exploratory analysis of post-pandemic drivers of satisfaction and retention. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/99ae76af-c56c-4b70-bb21-0f1c1b32ddc1.v1
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite
Dataset
usage stats
202
views
70
downloads
geolocation
Canada
time coverage
April 2022
licence
cc-0.png logo CC0

The coronavirus pandemic accelerated the growth of the meal kit delivery services (MKDS) industry. Meal kit providers experienced modest growth prior to COVID, but sales increased considerably during the pandemic. As online shoppers appreciated this service during the pandemic, new habits were adopted but many question remains as to whether these new habits will persist in a post-pandemic new normal. Indeed, the MKDS market is beginning to decline and is facing strong headwinds. We conducted a study designed to measure consumer intentions and attitudes towards MKDS in a post-pandemic context. This article reports on the results of a Canada-wide survey of 475 meal kits subscribers regarding their purchase and consumption experiences. The results provide new insights related to MKDS, such as gender differences in purchase behaviour, the important role of the family life cycle, and the influence of familiarity in driving customer satisfaction. We also identify promising avenues for future research as well as recommendations for MKDS companies to improve customer satisfaction and, hopefully, to lower customer churn.

history
  • 2023-06-02 first online, published, posted
publisher
4TU.ResearchData
format
SPSS
funding
  • Agri-Food Analytics Lab [more info...] Dalhousie University
organizations
Dalhousie University
Concordia University

DATA

files (1)