Dataset for Farm Communication and Public Perception: Organic and Sustainability as Communicative Strategies

doi:10.4121/15173658.v1
The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/15173658
Datacite citation style:
Corry, Rachel; Merle, Patrick (2021): Dataset for Farm Communication and Public Perception: Organic and Sustainability as Communicative Strategies. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/15173658.v1
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite
Dataset
This between-subject experiment used a 2 (presence or absence of key words associated with sustainability) x2 (presence or absence of a USDA organic certification label) factorial design. Participants were randomly exposed to one condition out of four. The experiment was created on Qualtrics. MTurk, Amazon’s crowdsource platform that recruits participants, was used to distribute the survey. 360 responses were initially collected and 318 were kept for analysis (N=318).
history
  • 2021-08-24 first online, published, posted
publisher
4TU.ResearchData
format
SPSS data converted into Excel .csv format
funding
  • Florida State University IDEA Grant
organizations
School of Communication, Florida State University, United States

DATA

files (1)