Survey Data on E-customer Relationship Scale

doi:10.4121/2b789f11-a369-4726-9078-0ce40b61874b.v1
The doi above is for this specific version of this dataset, which is currently the latest. Newer versions may be published in the future. For a link that will always point to the latest version, please use
doi: 10.4121/2b789f11-a369-4726-9078-0ce40b61874b
Datacite citation style:
Paulino, Emmanuel (2024): Survey Data on E-customer Relationship Scale. Version 1. 4TU.ResearchData. dataset. https://doi.org/10.4121/2b789f11-a369-4726-9078-0ce40b61874b.v1
Other citation styles (APA, Harvard, MLA, Vancouver, Chicago, IEEE) available at Datacite
Dataset

The dataset contains 1,462 entries and 22 columns, primarily capturing responses from a survey about e-customer relationships in e-commerce. Key demographic information includes age and sex, alongside questions on e-commerce usage patterns, such as daily app usage time and weekly purchase frequency.


The survey assesses factors influencing customer decisions, including the impact of e-commerce promotions (vouchers, coupons, flash sales), app usability, order processing speed, logistics ease, and customer service responsiveness. Further columns explore trust in sellers, the importance of regular order updates, perceived product quality, pricing competitiveness compared to physical stores, and the influence of social media advertisements and famous ambassadors. Additionally, participants rated their confidence in flagship stores, consideration of online shop ratings, and tendency to purchase from well-reviewed stores. Each response is rated on a scale, reflecting the importance of various factors in their e-commerce shopping behaviors.

history
  • 2024-11-08 first online, published, posted
publisher
4TU.ResearchData
organizations
De La Salle University Dasmarinas

DATA

files (2)