Survey Data on Psychographic Segmentation of Organic Food Consumers in the Philippines
doi: 10.4121/216c36e6-2436-493c-81d4-289a5f89c311
CC BY 4.0
The dataset comprises 788 entries with 37 columns, providing demographic, behavioral, attitudinal, and environmental data likely centered around consumer behaviors related to organic products. Demographic variables include age, sex, and education level, capturing essential background information on each respondent. Behavioral beliefs are represented across ten items (BB1 to BB10), suggesting specific beliefs or behaviors related to the topic. Additionally, variables such as frequency (Freq), volume of purchases (Vol), and average purchase amount (AvePurch) detail purchasing behaviors. The dataset also includes five belief items (Belief1 to Belief5) along with an aggregated Belief score, and similarly, five attitude items (Att1 to Att5) with an overall Attitude score. Environmental concerns are captured through five items (Env1 to Env5), with a combined Environ score that may represent an overall environmental attitude. Notably, the last two columns (Environ and Unnamed: 36) have numerous missing values, which may need addressing for analysis.
The survey was conducted from August 1 to September 30, 2024. Respondents are from different parts of Metro Manila and the province of Cavite.
- 2024-11-08 first online, published, posted
DATA
- 1,699 bytesMD5:
d418c4e187e2e7d379a97323bd862bb5Organic Cluster Data.txt - 57,961 bytesMD5:
04f7d9291d94b261458520e4cd5ef884Organic-Cluster.csv -
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