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Dataset for Farm Communication and Public Perception: Organic and Sustainability as Communicative Strategies

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posted on 24.08.2021, 08:57 by Rachel CorryRachel Corry, Patrick Merle
This between-subject experiment used a 2 (presence or absence of key words associated with sustainability) x2 (presence or absence of a USDA organic certification label) factorial design. Participants were randomly exposed to one condition out of four. The experiment was created on Qualtrics. MTurk, Amazon’s crowdsource platform that recruits participants, was used to distribute the survey. 360 responses were initially collected and 318 were kept for analysis (N=318).

Funding

Florida State University IDEA Grant

History

Publisher

4TU.ResearchData

Format

SPSS data converted into Excel .csv format

Organizations

School of Communication, Florida State University, United States