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Data underlying the article: Is tomorrow's car appealing today? Ethical issues and user attitudes beyond automation

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posted on 22.03.2019, 00:00 authored by Darja VrscajDarja Vrscaj
In this paper, we researched user attitudes and ethical issues of the cars of the future beyond automation. In order to assess adolescents’ attitudes regarding the car of the future as presented by car manufacturers, we conducted a survey with over 200 participants. We made a 7.47 minute video collage from well-known car brands’ promotional material, which we showed to the survey participants in order to analyze their responses. The video features 10 different car manufacturers, including BMW, Mercedes-Benz, Google car, Rolls Royce, Amber mobility, Volkswagen, Byton, Nissan, and Honda. Our respondents appeared to be more concerned about other aspects of the car of the future than automation. Instead, their most commonly raised ethical concerns were the extensive use of AI, recommender systems, and related issues of autonomy and personal privacy. In line with Responsible Research and Innovation (RRI) as well as Ethically Aligned Design (EAD) frameworks, we were able to identify the misalignment between what is currently imagined as the car of the future and the values held by prospective users, the challenges facing responsible governance, and suggest how to develop more desirable cars for the future



TU Eindhoven, Department of Industrial Engineering & Innovation Sciences


4TU.Centre for Research Data


media types: video/mp4