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Data and images used for "An exploratory study using graphic design to communicate consumer benefits on food packaging"

dataset
posted on 2022-05-25, 11:12 authored by Rick SchiffersteinRick Schifferstein, Mailin LemkeMailin Lemke, Alie de Boer

Datafile used for the paper: 

An exploratory study using graphic design to communicate consumer benefits on food packaging


The first variables show the ratings on the individual items (healthy - trustworthy)

Then you find the demographics, the coding for condition and product, and the scores on the sum variables I created (SHealth - Sconfusing),

Followed by the dummy variables used H1-H3 (health), N1-N3 (environment) S1-S3 (other)


In addition, I added files of the pictures that we used for the study

Funding

Federation of the four Universities of Technology in the Netherlands (www.4TU.nl) grant No. 4TU-UIT-346

History

Publisher

4TU.ResearchData

Format

IBM SPSS datafile

Organizations

TU Delft, Faculty of Industrial Design Engineering