Data and images used for "An exploratory study using graphic design to communicate consumer benefits on food packaging"

Datafile used for the paper: 

An exploratory study using graphic design to communicate consumer benefits on food packaging

The first variables show the ratings on the individual items (healthy - trustworthy)

Then you find the demographics, the coding for condition and product, and the scores on the sum variables I created (SHealth - Sconfusing),

Followed by the dummy variables used H1-H3 (health), N1-N3 (environment) S1-S3 (other)

In addition, I added files of the pictures that we used for the study