Title: Survey Data on Online Reviews, Brand Credibility, and Purchase Intention for OEM Products

File Name:
Cleaned-ME_BC.csv

Author: Emmanuel P. Paulino
Contact: 
empauls@gmail.com
Organization: De La Salle University Dasmarinas
Philippines

General Introduction:
This dataset contains Likert scale survey data collected from300 respondentsto examine the relationships betweenOnline Reviews (OL),Brand Credibility (BC), andPurchase Intention (PI)within the context of Original Equipment Manufacturer (OEM) products. The data was gathered to explore how online reviews impact brand credibility and how both influence purchase intention.  Survey was conducted September 17 to October 18, 2024.

Data Columns:
1. Respondent_ID:
Unique identifier for each survey respondent (anonymized).
2. OL_1, OL_2, OL_3...:
Items that measureOnline Reviews(OL) based on respondents perceptions of the helpfulness, trustworthiness, and influence of product reviews.
o Response scale: 1 = Strongly Disagree, 5 = Strongly Agree.
3. BC_1, BC_2, BC_3...:
Items that assessBrand Credibility(BC), focusing on the trustworthiness, reliability, and expertise of the OEM brand.
o Response scale: 1 = Strongly Disagree, 5 = Strongly Agree.
4. PI_1, PI_2, PI_3...:
Items that measurePurchase Intention(PI), indicating the likelihood of respondents purchasing OEM products based on their perceptions of online reviews and brand credibility.
o Response scale: 1 = Strongly Disagree, 5 = Strongly Agree.


