TY - DATA T1 - Data underlying the situational identities impact on tourist citizenship behavior PY - 2024/09/27 AU - Huiyao Li UR - DO - 10.4121/f57a76d1-328c-46b3-9b4b-39d4e7b3e738.v1 KW - Metaverse tourism KW - Tourists' citizenship behavior KW - Situational identities N2 -

This dataset is used to study the impact of situational identities on tourists' citizenship behavior (TCB), the mediating mechanisms, and the moderators of the process among metaverse platform users in the Chinese tourism industry. Data were collected through three scenario experiments (online n1 = 289; offline n2 = 144; n3 = 201).

ER -