TY - DATA T1 - Sustainable Food Packaging Images underlying the Master thesis: Finding the sweet spot: a sustainability strategy and holistically sustainable packaging designs for Bertolli PY - 2023/11/24 AU - Miki Hansen UR - DO - 10.4121/87fd9a15-db96-4ab7-b566-b4e03c7e0cae.v1 KW - sustainable packaging KW - UK shoppers KW - food packaging KW - packaging cues KW - packaging attributes N2 -

Images collected from participants in study about sustainable food packaging. This study was conducted by

in 2023 as a part of her Masters Thesis for the IDE Faculty. In the study, interviewees (UK shoppers) were asked to send in pictures that represent sustainable food packaging to them. These images were used as an entry point for understanding what packaging attributes are associated with sustainability and can be used in future studies about sustainable packaging. The images were taken by the participants or found online. Participants have waived all moral rights to the pictures as per the informed consent form.

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