TY - DATA
T1 - Data underlying "Consumer buying behaviour of sustainable vacuum cleaners - Consequences for design and marketing"
PY - 2022/04/04
AU - Mirjam Visser
AU - jan schoormans
AU - joost vogtlander
UR - https://data.4tu.nl/articles/dataset/Data_underlying_Consumer_buying_behaviour_of_sustainable_vacuum_cleaners_-_Consequences_for_design_and_marketing_/19354940/1
DO - 10.4121/19354940.v1
KW - value creation
KW - sustainable consumption
KW - preferences
KW - durables
KW - consumer research
KW - appliances
N2 - Anonymised buying data from 902 European consumers from Philips vacuum cleaners. Used to test the difference between those who bought an energy efficient version or an inefficient version. The data also contains the specification of the bought vacuum cleaners (kg, input power Watt, suction Watt, Price in Euro). The data is obtained in 2010 when the vacuum cleaners in the EU where not limited in energy consumption yet. Customers where categorized in Green-Low Energy, who bought their vacuum cleaner for reasons of their environmental friendliness, the low energy buyers (who did so for other reasons) and the high energy buyers. Please read the article at Journal of Cleaner Production for detailed descriptions.
ER -