TY - DATA
T1 - Survey data of the Mediating Effect of Brand Credibility on the Relationship between Online Review and Purchase Intention
PY - 2024/10/25
AU - Emmanuel Paulino
UR - 
DO - 10.4121/70061612-34f8-4096-8c32-2ac61583273f.v1
KW - Online Review
KW - Brand Credibility
KW - Purchase Intention
KW - Consumer Reviews
KW - Consumer Behavior
N2 - <p>The dataset consists of&nbsp;<strong>Likert scale survey data</strong>&nbsp;from&nbsp;<strong>300 respondents</strong>, measuring the relationships between&nbsp;<strong>Online Reviews (OL)</strong>,&nbsp;<strong>Brand Credibility (BC)</strong>, and&nbsp;<strong>Purchase Intention (PI)</strong>&nbsp;in the context of OEM products. Respondents rated their agreement on these constructs on a scale from 1 to 5.</p>
ER -