TY - DATA T1 - Survey data of the Mediating Effect of Brand Credibility on the Relationship between Online Review and Purchase Intention PY - 2024/10/25 AU - Emmanuel Paulino UR - DO - 10.4121/70061612-34f8-4096-8c32-2ac61583273f.v1 KW - Online Review KW - Brand Credibility KW - Purchase Intention KW - Consumer Reviews KW - Consumer Behavior N2 - <p>The dataset consists of <strong>Likert scale survey data</strong> from <strong>300 respondents</strong>, measuring the relationships between <strong>Online Reviews (OL)</strong>, <strong>Brand Credibility (BC)</strong>, and <strong>Purchase Intention (PI)</strong> in the context of OEM products. Respondents rated their agreement on these constructs on a scale from 1 to 5.</p> ER -