TY - DATA T1 - Data underlining publication; Communicating sustainable shoes to mainstream consumers:the impact of advertising design on buying intention PY - 2021/06/25 AU - Mirjam Visser AU - Valentin Gattol AU - Rosan van der Helm UR - https://data.4tu.nl/articles/dataset/Data_underlining_publication_Communicating_sustainable_shoes_to_mainstream_consumers_the_impact_of_advertising_design_on_buying_intention/14686680/1 DO - 10.4121/14686680.v1 KW - Marketing KW - sustainability KW - product image KW - fashion KW - consumer research KW - qualitative KW - Buying decision N2 - The masterdata used in the Article "Communicating sustainable shoes to mainstream consumers: the impact of advertisement design on buying intention" available at