%0 Generic
%A Paulino, Emmanuel
%D 2024
%T Survey Data on Digital Citizenship's Effect on Detecting Deceptive Advertisements
%U 
%R 10.4121/fd940957-5efd-4d54-87e8-325c60a4c43d.v1
%K Digital Citizenship
%K Deceptive Advertisements
%K Digital Literacy
%K Consumer Literacy
%K Fake Ads
%X <p>This dataset contains Survey data collected from 2,072 respondents to examine the relationship between Digital Citizenship (DC) and Detection of Deceptive Ads (Score).&nbsp;Respondents answered a 10-point quiz by viewing ten online advertisements and answering if it is deceptive or not.&nbsp;"Score" column is the total of the correct answers per respondent.&nbsp;Then, they answer 10 Likert Scale items on Digital Citizenship.&nbsp;"DC" column contains the average of their responses for Digital Citizenship. It was discovered that DC as a predictor variable has a non-linear relationship with Score.&nbsp;That is why "DC_2" and "DC_3" were formulated to perform non-linear regression.</p><p>The survey was conducted from September 1 to October 15, 2024.&nbsp;Respondents are from different parts of Metro Manila and the province of Cavite.</p>
%I 4TU.ResearchData