%0 Generic
%A Schifferstein, Rick
%A Lemke, Mailin
%A de Boer, Alie
%D 2022
%T Data and images used for "An exploratory study using graphic design to communicate consumer benefits on food packaging"
%U https://data.4tu.nl/articles/dataset/Data_and_images_used_for_An_exploratory_study_using_graphic_design_to_communicate_consumer_benefits_on_food_packaging_/19826473/1
%R 10.4121/19826473.v1
%K packaging
%K images
%K consumer behavior
%K perception
%K graphic design
%X <p>Datafile used for the paper: </p>
<p>An exploratory study using graphic design to communicate consumer benefits on food packaging</p>
<p><br></p>
<p>The first variables show the ratings on the individual items (healthy - trustworthy)</p>
<p>Then you find the demographics, the coding for condition and product, and the scores on the sum variables I created (SHealth - Sconfusing),</p>
<p>Followed by the dummy variables used H1-H3 (health), N1-N3 (environment) S1-S3 (other)</p>
<p><br></p>
<p>In addition, I added files of the pictures that we used for the study<br>
</p>
%I 4TU.ResearchData