%0 Generic
%A Schifferstein, Rick
%A Baptista, Iuri
%D 2023
%T Data and images for 'Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?'
%U https://data.4tu.nl/articles/dataset/_/21740075
%R 10.4121/21740075.v1
%K consumer perception
%K design
%K packaging
%K sustainability
%K protein transition
%K terminology
%K nutrition claims
%X <p class="ql-align-justify">We created and tested 9 images of packages of plant-based milk and 9 images of plant-based chicken meat varying the “animalness” of terminology, container, image, and verbal claim. An online survey was answered by a sample of 600 participants from the US population. We assessed the willingness to try the product, the perceived origin of the product (vegetable -animal), the time to give the answer to the origin question, and the sensory expectations for the product.</p><p class="ql-align-justify"><br></p>
%I 4TU.ResearchData