%0 Generic
%A Galib, Mohammad
%D 2022
%T Impact of user generated content on customer engagement
%U https://data.4tu.nl/articles/dataset/Impact_of_user_generated_content_on_customer_engagement/21603993/1
%R 10.4121/21603993.v1
%K Customer engagement
%K user generated content
%K Social commerce sites
%X <p>To investigate the role of User-Generated Content in customer engagement by identifying the factors that influence customer engagement on social commerce sites.</p>
%I 4TU.ResearchData