%0 Generic %A Visser, Mirjam %A Gattol, Valentin %A van der Helm, Rosan %D 2021 %T Data underlining publication; Communicating sustainable shoes to mainstream consumers:the impact of advertising design on buying intention %U https://data.4tu.nl/articles/dataset/Data_underlining_publication_Communicating_sustainable_shoes_to_mainstream_consumers_the_impact_of_advertising_design_on_buying_intention/14686680/1 %R 10.4121/14686680.v1 %K Marketing %K sustainability %K product image %K fashion %K consumer research %K qualitative %K Buying decision %X The masterdata used in the Article "Communicating sustainable shoes to mainstream consumers: the impact of advertisement design on buying intention" available at