%0 Generic %A Paulino, Emmanuel %D 2024 %T Survey data of the Mediating Effect of Brand Credibility on the Relationship between Online Review and Purchase Intention %U %R 10.4121/70061612-34f8-4096-8c32-2ac61583273f.v1 %K Online Review %K Brand Credibility %K Purchase Intention %K Consumer Reviews %K Consumer Behavior %X <p>The dataset consists of <strong>Likert scale survey data</strong> from <strong>300 respondents</strong>, measuring the relationships between <strong>Online Reviews (OL)</strong>, <strong>Brand Credibility (BC)</strong>, and <strong>Purchase Intention (PI)</strong> in the context of OEM products. Respondents rated their agreement on these constructs on a scale from 1 to 5.</p> %I 4TU.ResearchData