cff-version: 1.2.0
abstract: "<p>Datafile used for the paper: </p>
<p>An exploratory study using graphic design to communicate consumer benefits on food packaging</p>
<p><br></p>
<p>The first variables show the ratings on the individual items (healthy - trustworthy)</p>
<p>Then you find the demographics, the coding for condition and product, and the scores on the sum variables I created (SHealth - Sconfusing),</p>
<p>Followed by the dummy variables used H1-H3 (health), N1-N3 (environment) S1-S3 (other)</p>
<p><br></p>
<p>In addition, I added files of the pictures that we used for the study<br>
</p>"
authors:
  - family-names: Schifferstein
    given-names: Rick
    orcid: "https://orcid.org/0000-0002-3424-7138"
  - family-names: Lemke
    given-names: Mailin
    orcid: "https://orcid.org/0000-0002-9980-4046"
  - family-names: de Boer
    given-names: Alie
    orcid: "https://orcid.org/0000-0002-6500-4649"
title: "Data and images used for &#34;An exploratory study using graphic design to communicate consumer benefits on food packaging&#34;"
keywords:
version: 1
identifiers:
  - type: doi
    value: 10.4121/19826473.v1
license: CC BY-NC-ND 4.0
date-released: 2022-05-25