cff-version: 1.2.0
abstract: "<p>To investigate the role of User-Generated Content in customer engagement by identifying the factors that influence customer engagement on social commerce sites.</p>"
authors:
  - family-names: Galib
    given-names: Mohammad
    orcid: "https://orcid.org/0000-0002-5255-5644"
title: "Impact of user generated content on customer engagement"
keywords:
version: 1
identifiers:
  - type: doi
    value: 10.4121/21603993.v1
license: CC0
date-released: 2022-11-24