cff-version: 1.2.0
abstract: "<p>This data was collected and analyzed to undestand the determinants of value
perception of Brazilian consumers of eco-innovations, based on CSR and
innovation aspects of products. A survey was carried out with a sample of 415
consumers. The data were analyzed with exploratory, confirmatory factor
analysis and structural equation modeling. The study revealed that the fact
that they provide value and life quality to society, as well as the
differentiated design and the modernity, guarantee more benefits, compared to
the costs, which suggests a positive value perception in the products. The
influence of CSR and innovation on perceived value in eco-innovations was
confirmed, with evidence of stronger innovation aspects impact. The positive
relationship between perceived value and consumption of eco-innovations was also
observed, however, with indications of a lesser influence than previous
relationships, which leads us to believe that the consumer perceives value in
products but does not always turn it into a purchase. This research contributed
to the development of the investigated areas through a more precise
understanding of how the constructs are related in an emerging country context.</p><p><b></b></p>"
authors:
  - family-names: Reinert
    given-names: Franciane
  - family-names: Souza
    given-names: Maria José Barbosa de
title: "Data underlying the research of Determinants of Value Perception in Eco-Innovation Consumption: Insights from an Emerging Country"
keywords:
version: 1
identifiers:
  - type: doi
    value: 10.4121/19425788.v1
license: CC BY 4.0
date-released: 2022-03-29