cff-version: 1.2.0
abstract: "<p>The dataset consists of&nbsp;<strong>Likert scale survey data</strong>&nbsp;from&nbsp;<strong>300 respondents</strong>, measuring the relationships between&nbsp;<strong>Online Reviews (OL)</strong>,&nbsp;<strong>Brand Credibility (BC)</strong>, and&nbsp;<strong>Purchase Intention (PI)</strong>&nbsp;in the context of OEM products. Respondents rated their agreement on these constructs on a scale from 1 to 5.</p>"
authors:
  - family-names: Paulino
    given-names: Emmanuel
    orcid: "https://orcid.org/0000-0002-6282-6460"
title: "Survey data of the Mediating Effect of Brand Credibility on the Relationship between Online Review and Purchase Intention"
keywords:
version: 1
identifiers:
  - type: doi
    value: 10.4121/70061612-34f8-4096-8c32-2ac61583273f.v1
license: CC BY 4.0
date-released: 2024-10-25