The dataset contains 1,462 entries and 22 columns, primarily capturing responses from a survey about e-customer relationships in e-commerce. Key demographic information includes age and sex, alongside questions on e-commerce usage patterns, such as daily app usage time and weekly purchase frequency.
The survey assesses factors influencing customer decisions, including the impact of e-commerce promotions (vouchers, coupons, flash sales), app usability, order processing speed, logistics ease, and customer service responsiveness. Further columns explore trust in sellers, the importance of regular order updates, perceived product quality, pricing competitiveness compared to physical stores, and the influence of social media advertisements and famous ambassadors. Additionally, participants rated their confidence in flagship stores, consideration of online shop ratings, and tendency to purchase from well-reviewed stores. Each response is rated on a scale, reflecting the importance of various factors in their e-commerce shopping behaviors.
" authors: - family-names: Paulino given-names: Emmanuel orcid: "https://orcid.org/0000-0002-6282-6460" title: "Survey Data on E-customer Relationship Scale" keywords: version: 1 identifiers: - type: doi value: 10.4121/2b789f11-a369-4726-9078-0ce40b61874b.v1 license: CC BY 4.0 date-released: 2024-11-08