@misc{https://doi.org/10.4121/d2864f83-2171-46e4-8f12-0c09353833bb.v1,
  doi = {10.4121/d2864f83-2171-46e4-8f12-0c09353833bb.v1},
  url = {},
  author = {Joyal, Aaron and Bartlo, Carol},
  keywords = {small business customer, customer loyalty, need for affiliation, servicescapes},
  title = {Data of influence of need for affiliation on small business customer loyalty},
  publisher = {4TU.ResearchData},
  year = {2024},
  copyright = {CC0},
}