@misc{https://doi.org/10.4121/19786900.v1,
  doi = {10.4121/19786900.v1},
  url = {https://data.4tu.nl/articles/dataset/MECAnalysisTool_A_method_to_analyze_consumer_data/19786900/1},
  author = {Foolen-Torgerson, Kirstin and Kilwinger, Fleur},
  keywords = {Means-end chain analysis, Laddering, Hierarchical value map, product evaluation, product valuation, data aggregation, MEC, consumer behaviour, decision making},
  title = {MECAnalysisTool: A method to analyze consumer data},
  publisher = {4TU.ResearchData},
  year = {2022},
  copyright = {CC BY 4.0},
}