@misc{https://doi.org/10.4121/14686680.v1, doi = {10.4121/14686680.v1}, url = {https://data.4tu.nl/articles/dataset/Data_underlining_publication_Communicating_sustainable_shoes_to_mainstream_consumers_the_impact_of_advertising_design_on_buying_intention/14686680/1}, author = {Visser, Mirjam and Gattol, Valentin and van der Helm, Rosan}, keywords = {Marketing, sustainability, product image, fashion, consumer research, qualitative, Buying decision}, title = {Data underlining publication; Communicating sustainable shoes to mainstream consumers:the impact of advertising design on buying intention}, publisher = {4TU.ResearchData}, year = {2021}, copyright = {CC BY 4.0}, }