Data underlying the research of Determinants of Value Perception in Eco-Innovation Consumption: Insights from an Emerging Country
This data was collected and analyzed to undestand the determinants of value perception of Brazilian consumers of eco-innovations, based on CSR and innovation aspects of products. A survey was carried out with a sample of 415 consumers. The data were analyzed with exploratory, confirmatory factor analysis and structural equation modeling. The study revealed that the fact that they provide value and life quality to society, as well as the differentiated design and the modernity, guarantee more benefits, compared to the costs, which suggests a positive value perception in the products. The influence of CSR and innovation on perceived value in eco-innovations was confirmed, with evidence of stronger innovation aspects impact. The positive relationship between perceived value and consumption of eco-innovations was also observed, however, with indications of a lesser influence than previous relationships, which leads us to believe that the consumer perceives value in products but does not always turn it into a purchase. This research contributed to the development of the investigated areas through a more precise understanding of how the constructs are related in an emerging country context.